EASTMAN KODAK ANALYSIS

EASTMAN KODAK ANALYSIS Background It was disclosed in January, 1994, that stock of mental picture manufacturing giant, Eastman Kodak, had alienated 8% in value, and its market sh ar in the unite States had dropped from 76 to 70%. Figures for 1993 showed that U.S. dollar gross gross gross sales of both fuji cherry and Polaroid had increased to over 15% compared to Kodaks 3%. centre of attention Issues Declining differentiation of goods in the filming industry, so other companies are providing almost the equal reaping but with lower set than Kodak. A persistent hassle for Kodak was its inability to keep the suck on price and constraints enforce by a 1921 accede phase which disallowed Kodak from marketing under a private label. Kodak, with twice the sales dollars of Fuji, worn out(p) four times the amount Fuji spent on advertising. Both companies seek to position themselves in the marketplace by promoting the superior actuate of their film accomplished with advanced technology. However, in a series of tests performed by Consumer Reports, it was name that there was no significant going away in the quality of the top six ISO 100 films. Proposed Strategies ingress of a unseasoned Product Line To offset a perceived downward social movement and to compete with important rivals, the Fuji Film Co.

and Konica, Kodak proposed to introduce a new inciter priced comparably with Fuji and Konica and 20% cheaper than Kodaks top-of-the-line film, Gold summing up. The new daub was named Funtime. Shortcomings There was sizeable skepticism regarding the last-dit ch success of Kodaks Funtime infer. Reser! vations were based on the following shortcomings: 1. the 1921 consent decree seemed likely to limit harvesting distribution and sales since the film could unaccompanied be change under the Kodak brand name; 2. no advertising dollars were earmarked for the venture; 3. the product would save be offered twice a family at off-peak film manipulation times; 4. limited quantities of the product would be produced; 5. the product would only be available...If you want to cast a full essay, rove it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper