The Agee Pyrex Advertisement Is a Reflection of the Social Attitudes

The Agee Pyrex advertising was aimed towards the general public of the advanced 1940s, indicating a reflection of the social attitudes of that time period. The content of the advertisement expresses and clearly implies the values and principles that existed during the mid-20th century. Notable aspects include the manipulation of the sexes in community, the prosperous post-war economic boom and the logical nature of gift. Men and women had their standard roles in society and they were clearly specified in the Agee Pyrex advertisement.As we note in the image, the lady is in a kneeling property looking up at the gentleman who assumed a dominant and assertive stance with hands in his pant pockets. The late 1940s household structure and societal norms depicted males as the cargonr, supplier and generally the head of the household, while the woman took up the role as the domestic caretaker of the children, the food and the housekeeping. The representative portrayed the Pyrex dish w orld the gift to the woman from the man.This indication brings us back to the male being the supplier and the woman as a housewife (Pyrex dish for cooking), reflecting the social attitudes of the late 1940s. Immediately avocation the Second World War, a huge economic surge to the West, most notably the United States, provided a boost in consumerism. Also known as the Golden Age of Capitalism, the States experience unusually advanced and sustained financial growth.The Pyrex advertisement, which advertises kitchenware, wouldve been precise common and extremely reflective of the public outlook at that time. The setting of the advertisement states that Pyrex dishes would make excellent gifts, and without monetary stability, gifts wouldve been very uncommon, if not rare. Again, we can deduce this advertisement is an portentous representation of the 1940s society. There are also many minor details and factors in the Pyrex advertisement that suggests the social attitudes of the late 1 940s.The most significant being the attire of the lady and gentleman. We observe that their clothing is very conservative, formal and quite sensible. A chequered suit with a shirt and tie would most decidedly express a common gentleman of the mid-20th century, as would the females dark coloured queue with pearl necklaces convey a standard lady of that era. Another aspect noted is the pipe and the fanny. The late 1940s would demonstrate that smoking was for the people with class.Yet we cannot help but notice that the woman has a filtered cigarette while the man puffs on an old-school pipe. This further narrows down to the late 1940s, where this wouldve been common among the public. The roles of the sexes in the advertisement are portrayed to the late 1940s in the advertisement. The post-war prosperity, positivity and sensibility is also shown in the advertisement. It is now spare that through the visualisation and the context of the Agee Pyrex advertisement is a reflection of the social attitudes of the late 1940s.