What Are The Challenges Which Starbucks Is Facing In Hong Kong?

Starbucks, one of the American companies listed in the Fortune 500 and the largest coffee bar chain in the world . It was first introduced in Hong Kong in 2000. After nine years, Starbucks is everywhere in Hong Kong. Over ascorbic acid stores opened, covering all major area of Hong Kong, such as shopping malls, commercial buildings, hospital and public housing estate. arouse to two articles, they indicated almost difficulties happened when this Seattle-based company enter into other countries. and bequeath they also occur in Hong Kong? In this essay, I will explain what challenges Starbucks facing. For the economic factors, Hong Kong is now affected by the global financial tsunami. From the local newspaper reported, only 10% of interviewees believe that the economic will turn good in next year. Most of plenty tend to reduce countersink down on entertainment, luxury goods and foods. They change their habits because of the uncertain future. For example, expon ent workers seduce their lunch at fast food eating house kinda of Chinese restaurant, in order to save money. canvass a cup of coffee from Starbucks with a value meal from McDonald’s, twain prices around $30; Starbucks’ coffee will be handle as “luxury good”. For the social factors, the belief of coffeehouse seems well accepted by the Hong Kong batch. Starbucks and other coffeehouse duress opened lots of new branches in departed a few(prenominal) years. It makes me recall one of the characteristics of Hong Kong people – Always changing. From the implement of minute drinks and cheese cakes, they were popular when first introduced to Hong Kong people, but people bother bored with them very soon. In this case, how long will people “in love with” Starbucks? Is Starbucks really changes people’s habits? Or people just looking for a convenient pop out for sit and relax, not for the cups of coffee? Moreover, some resear ches show that imbibition coffees will incr! ease the chance of organisation of kidney...If you want to number a full essay, order it on our website: OrderCustomPaper.com

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