The Effects of Advertising Essay - 706 Words

The Effects of Advertising To advertise is to ‘make generally or public known, to praise publicity in order to encourage to buy or use something, to ask or offer by public notice.’ Advertising persuades, informs, competes and, indeed, entertains. The word ‘advertise’ comes from the French word ‘avertir’ which means ‘to warn’. Many years ago, chemists, barbers, prostitutes, etc would have relied on advertising to promote their business. Chemists (or apothecary) would have advertised their business with their logo- a remedy bottle with a serpent snake wrapped around it. Whereas barbers where instantly recognised by a red and white striped pole outside their shop. Prostitutes would have†¦show more content†¦In ‘Pester Power’, children were immediately able to answer the question ‘ What are Gary Linekar’s favourite crisps?’ with the correct answer ‘Walkers’ as he is used in the advert to advertise this product. This, no doubt, shows the popularity of adverts in themselves. Also, the question, ‘What do the Spice Girls drink?’ was again correctly answered with ‘Pepsi’ as they had promoted the product. This was because their pop icons advertised the product and could have easily lead to young children thinking that if they drink this juice, they will be like their idols. Sex is often used in advertisement too, aiming towards teenagers and adults. A picture of a naked or partially covered girl will instantly grab attention and, although the viewers may not buy the product, they become familiar with the company. Another good technique is comedy, which makes advertisement a form of entertainment. It can generate conversation in people, a valuable means of advertising as it spreads through word of mouth. Other techniques, which are commonly used and successful, are music, popularity and propaganda. If a product is shown being enjoyed by others, people instantly feel it is the next must have. Although parents and older people are sucked in by this method, children are a lot more vulnerable to it. When children pester their parents for the next must have, they do not stop until they eventually g etShow MoreRelatedAdvertising And Its Effect On Advertising939 Words   |  4 Pages Advertising Advertising has become an important thing in our everyday life. Almost all the companies make advertisements these days. Usually companies when launching a new product gives advertisement about their products may be in on television or newspaper. This kind of advertising attracts audiences who are likely to buy the product. For example, the advertisement of cola attracts a large part of audience and they are influenced by watching their favorite stars drinking a cola on television thatRead MoreAdvertising And Its Effect On Advertising888 Words   |  4 PagesWhen comparing advertisements, certain ones will appeal to people differently. 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