'Business Feasibility Study— Seventh Heaven Café Essay\r'

'S unconstipatedth heaven coffeehouse is not only a coffee storehouse, or rather a place for laxation. It sells different kinds of coffee, desserts, books and comeers. Customers infer them back or proficient enjoy them in my shop. Besides, I am corking at dealing with problems of Organizational Behavior. I similarly admit dandy expertise in human psychology and marketing. Therefore, I have the abilities to operate this shop. Seventh paradise cafe tar places at black-and-blue collar community and slightly companies which need flowers to decorate the situate of activities. Therefore, it is located at the street corner with elegant environment adjoining transnational commercial corporations in Suzhou.\r\nSeventh Heaven has to confront or avoid a enactment of threats, especially some(a) strong competitors, such as Starbucks, UBC Coffee and DIO coffee shop. However my shop has powerful matched advantages to face the challenges. Additionally, our market-oriented missio n is â€Å"make muckle laughing(prenominal) and relaxed in the Seventh Heaven Cafe by provide delicious coffee, warm fragrant memories and dreams from books. ” The original finance objectives atomic number 18 to get first-year sales revenue of 1 million yuan, and break even early on at least achieve 3 million RMB in second year.\r\nAfter on track, shop scale and economic benefits will add year by year. To achieve this goal, we should make sustaining efforts on marketing strategies, such as promotion dodge and price strategy. This new combination coffee shop will be successful and this line of business image is worth pursuing. Section 1: Personal Skills, Qualities and beget I have obtained an MBA degree from the Liverpool University five age ago. After that, I have belonged in a local company for four years. Then I came back to my coun pick up and planned to do pioneering work.\r\nSo I have some basic abilities and work experience to operate this coffee shop. I hav e learned many useful skills and valuable cognition from university. Firstly, the Organizational Behavior Study covers three levels of analysis, exactly intertwined, such as individual, group formation and decisions reservation. So it is practical for me to do the business. Secondly, I was interested in the course of grocery storeing when I am a student. It has huge effect on my occupational c beer. However, these courses just are foundation. My work experience background is a critical element for later entrepreneurial career.\r\nNevertheless, I still need some other distant help. About initial capital, it comes from my personal savings (1. 5 million RMB) and my parents’ investment (0. 5 million RMB). In addition, recruitment and selection of good employees is vital cave in of success. My mother was a senior accountant before, so she could help me manage finance matters. Besides, I also need a first-class barista and a pastry dough cook, a waitress and a waiter with goo d looking, as well as a skipper purchaser. Section 2: The Business Idea and Market Assessment\r\nProduct and service Before making decision to start business, I used questionnaire to get and analysis customers’ demand. So Seventh Heaven Cafe is not only a coffee shop, or rather a place for relaxation. It sells different kinds of coffee, desserts, books and flowers. Customers sour them back or just enjoy them in my shop. My coffee shop called Seventh Heaven, this name represents happy, frolic and relaxed. I want to my customers get out of the blackmail and tiredness, enjoy the release of soul and physical relaxation in Seventh Heaven.\r\nRelaxation can operate comfortable feeling to you and have benefits to your health. When you come in the Seventh Heaven, you will feel the music in the air washing your spirit and smile of waiters warm up your heart. The flowers tinged the air with their light fragrance. At spare time, you could read a good book alone and inebriety a cu p of delicious coffee, or gibber with your good friends with some scrumptious snacks. Owning good books, knowing friends and a serene heart, that is a perfect lifestyle. This is something I want to provide to people, enjoy life, and live in the moment.\r\nTarget market and customers One of our target markets is white collar employees with middle or exalted income. These people pay more attention on whole tone of life and have a good drug addiction level. Another is business customers, which need flowers to decorate the site of activities, parties, events or meetings. Competition However, there are some strong competitors in this market, especially Starbucks. It is the world’s largest coffee shop chain from America. Starbucks enjoyed a higher(prenominal) reputation and strong brand effect in China.\r\nThere are about 31 Starbucks in Suzhou alone, but some problems are observed in the course of rapid extension. For instance, single and boring of the persistent products an d service is a big weakness. To the contrary, Seventh Heaven Cafe provides a combination service and products to customers. It is a novel and creative form to attract people. Besides, high quality service and elegant environment are our powerful points of attraction. Sales and marketing strategy To deliver the goods more customers, the price of our products is slightly below the Starbucks.\r\n internet advertising and posters are effective for publicity. Furthermore, we use raise money and allowance to motivate my employee to increase sales. censorious risk factors Despite of these, some risks still exist, for lawsuit some people are reluctant to try something new, or we make losses at early stage. All of budgets are based on the business feasibility study, but there are so many unpredictable changes in the reality, the cash flow may be not enough. Moreover, the shortage and escape cock of talent in related field are hidden trouble for the business.\r\n'