'Fast Food Nation Essay\r'

'In Eric Schlosser’s book, â€Å"Fast Food Nation”, the author presents an in depth analysis of the fast pabulum industry, from its root arranging of S show uphern California to its ubiquitous opusifestation of presentlyadays’s culture. Schlosser argues that the fast f ar industry has employ its political influence as a look of circumventing issues of health and working conditions, while greatly change magnitude profits and expansion. The intent of Schlosser’s book is to push the referee to stop and consider the consequences of eating at a McDonald’s or similar chain.\r\nHe expands upon his ideas in a series of broad and versatile counsels such(prenominal) as criticizing schools that received payment for Coke machines and advertisements (53). He goes on to argue in chapter 4, â€Å"Success,” that the expansion of the fast feed industry deepen franchising, which can be beneficial for both the high society that wishes to expan d and for the employment oriented person who doesn’t want to risk it alone. McDonald’s has become a real estate giant by leasing post to franchisees which, Schlosser argues, keeps franchisees fully under the control of the corporation because the submit can be terminated.\r\nHe points out what was once a step to becoming a millionaire is now at a 38. 1% mishap valuate (98). Schlosser’s view is successfully defended by his sleepless(prenominal) Pinedo 2 and precise analysis of the fast food industry, efficacious opus dialect, and his ability intertwine statistics with virtuous and good-hearted appeal. Schlosser’s book is written for the general existence, to which he is conveying a pass along. One effective writing device that Schlosser uses in this chapter is appealing to the referees’ emotions in effect by creating a background for the individuals.\r\nThe reader becomes sympathetic to the fast food workers as one get a lines of the ir day by day lives. Schlosser’s book is written for the general population which he is trying to convey his message to. He introduces the chapter with Matthew Kabong. The reader continues to chequer nearly Kabong’s casual work routine as a footling Caesars delivery guy. â€Å"He earns the minimum wage? and on a good night he makes about fifty bucks” (91). He is a poverty-stricken optimist that wants to receive a Radio Shack in the succeeding(a) as Schlosser points out. I can not garter further to feel sympathetic to this young man’s current situation.\r\nSchlosser intention bothy build’s the character of Kabong by using bits of humor such as Kabong referring to his car as his office (92). This appeals to a broad audience who have held such jobs in the past and wish for better things for this individual. Schlosser builds a data link with the reader, instead of introducing the chapter with statistics and franchising information, he builds u p the chapter and then introduces his points, which is a very important tool. Shortly after in the chapter, Schlosser introduces Dave Feamster, an ex-NHL player who became a critical Caesar’s franchisee.\r\nWe learn that a bone fracture at the domicile of his spine halted his career in the NHL. He vanished from the NHL without so much as Pinedo 3 a sayonara handshake (93). Feamster contacts an old friend and relative of microphone Hitch, company founder of Little Caesars. He buys a Little Caesars franchise with what little money he had left. We learn that his devotion to Little Caesars led him to a good income and a total of five Little Caesars restaurants. Again, Schlosser builds up the individual’s character. In this outcome, Dave Feamster was shown as a NHL star, who was unfairly dropped and soon had nothing.\r\nHe uprise from nothing and made a new career. I sympathize with Feamster as he undergoes hardship and it builds a certain connection. Schlosser’ s uses this connection to his advantage and is fit to persuade me to listen more attentively to Schlosser’s message. He is able to capture the reader’s attention and then focus their attention subconsciously to his other points on franchising. another(prenominal) effective writing tool is Schlosser’s in-depth information surrounding franchising and his sizable argument supported with statistics and reports.\r\nTowards the middle of the chapter after Schlosser captures our attention, we learn â€Å"three-quarters of the American companies that started selling franchises in 1983 had gone out of business by 1993. ” He backs up this take over with William Bates, a professor of economics at Wayne postulate University, â€Å"the franchise route to self-employment is associated with higher business failure rates and lower profits than independent business ownership” (98). I am persuaded to believe through with(predicate) his intellectual corresponde nts that franchising may not be the room to go and not a sure-fire way towards money.\r\nHe later points out a read conducted by the Heritage Foundation that found well-nigh six hundred new fast food chains were launched in 1996 due to government-backed loans. He shows that jibe to the study the chain that benefited almost from the loans was underground, which had 109 of Pinedo 4 755 stores overt by government loans (102). In this case the reader is persuaded to believe a study that conducted by what show ups to be an unbiased organization. Schlosser’s uses the emotions of the reader; in this case he wanted to create arouse in the readers’ mind toward the fast food industry, particularly Subway.\r\nWe are led to believe we are paying for the disruption of these fast food chains with our tax money. This creates an anger and resentment towards the fast food industry. Another theoretical account shown, â€Å"According to a 1995 investigation by Canada’s F inancial Post, Subway’s whole system seems ? almost as geared to selling franchises as it is to selling sandwiches. ‘” It reports that the lowest investment to open a major fast food chain is Subway at $100,000, but they also take the most royalty at 8% (100).\r\nThis is a decriminalise investigation shared by Schlosser to persuade the reader into seeing his view. Schlosser, in this part of the chapter, is conveying the message that the fast food giants are out wholly to expand and make money, and really care less about the franchisee. The general population cannot help but to take what these studies say for truth. Schlosser knows this and uses it effectively throughout the book. Another effective tool is the language incorporated in this chapter. He uses certain words to his advantage in persuading the reader to his view.\r\nFor instance, when talking about Pete Lowe, Schlosser describes him as â€Å"a latter-day entrepreneur, the greatest superstar salesperso n of all time, who built a multinational outfit from brand” (106). Schlosser uses a persuasive dialect to influence his readers and appear as an accredited source. He says earlier in the chapter when describing the city in which Kabong and Pinedo 5 Femster work, â€Å"Pueblo is the southernmost city along the Front Range? a townsfolk with steel mills that was never hip exchangeable Boulder, bustling ilk Denver, or aristocratic like Colorado Springs” (91).\r\nAgain, Schlosser aims at a certain view. He suggests to the reader that the town of Pueblo is sluggish and poverty-stricken. We follow Schlosser’s views as a credible source as one would not know what Pueblo was like without a prior visit. He describes the town and the people in it to complete the background of the chapter. Schlosser, later in the chapter, reinforces his views when describing myopic fast food workers, â€Å"these fourteen fast food workers from Pueblo can almost reach out and conjure the famous people” (105).\r\nSchlosser is indirectly reinforcing his earlier statement. In conclusion, Eric Schlosser’s book, â€Å"Fast Food Nation” writes an consummate and thought-provoking book on the broad spectrum of effect the fast food industry has on directly’s culture. Schlosser’s repetition, dialect, and persuasiveness, along with his ability to appeal to the reader’s emotions, provide a substantive and successful argument. When backed up by interrogation studies and investigations performed on the restaurants, Schlosser’s argument only becomes more strengthened.\r\n'